Who it’s for…
This DIY tool is for people who have something worth saying and want to start getting heard. You don’t need PR experience, a big following, or a big budget. You need a clear message, a bit of time, and some help from this Kickstart Kit. It’s AI-powered and trained by me using my 20+ years of PR and media experience.
What’s inside…..
The kit is built around two tracks – one for media coverage and one for podcast appearances. Choose the one you need, or work through both.
The Media Track helps you pitch to featured in newspapers, magazines, trade publications and online outlets as an expert source or story subject. You’ll discover the right publications for your story, build a pitch that leads with the messaging that journalists actually respond to, and write a professional bio ready to drop into any press kit or pitch email.
The Podcast Track helps you pitch for guest spots on shows that reach your ideal audience. Using my own VAR framework – Value, Authority, Reach – you’ll learn to pitch the way podcast hosts actually want to be pitched to, starting with what you’ll bring to their listeners. You’ll be give a list of shows that are a genuine fit, build a pitch structured around the three pillars that get hosts to say yes, and walk away with a bio ready for show notes and speaker pages.
What makes it different….
In most media pitches, people lead with their credentials instead of the story, and journalists bin it. In podcast pitches, they make it all about themselves instead of what they’ll bring to the audience, and hosts ignore it.
Every tool in this kit is built to fix those two mistakes. The methodology is what I use every single day and comes from decades of securing real coverage for real clients.
Each step also tells you exactly what to do next, including how to find journalist contact details, when to send and how to follow up.
What you’ll come away with….
By the time you’ve worked through your chosen track (or both, ideally!), you’ll have a targeted list of media outlets and/or podcasts to pitch to, a professional pitch email ready to send, a speaker bio in the length you need, and a clear action plan for what to do next.
Built by a high-demand PR consultant. Priced for you.
I usually work with retainer clients on a monthly basis – it costs more than some businesses can afford and my waiting list means I can’t take everyone on. So, with this Kickstart Kit, I’m making my system available to the people I don’t have capacity to work with directly, at a price that makes sense for where they are right now.
If you’re ready to start pitching yourself properly, then don’t wait a minute longer! And let me know how you get on!
Laurie (verified owner) –
I was offered the chance to try Lindsay’s PR Kickstart Tool and jumped at it! I chose the podcast route, and it helped me to identify new podcasts and easily pitch to them, in a way that was both quick and tailored, not spray and pray.
It’s easy to use, and the more detail you can feed it, the better the results you will quickly get back. I loved the focus and guardrails around quality, and sending pitches to suit the presenter and format, and also the reminder to do your own homework, as this is a tool!
Thanks for creating such a useful product for small business owners Lindsay, I can see that it will save me lots of time as I pitch myself to podcasts.
Cat (verified owner) –
I know what I do. Ask me to pitch it to a journalist and I’d stare at a blank page for a fortnight (then tidy a drawer instead). Lindsay’s kit fixed that. It walks you through it step by step, and because it’s built on over a decade of her actual PR expertise, you’re not getting generic one size fits all waffle, you’re getting her methodology doing the heavy lifting. I went in with a vague idea and came out with a pitch, subject lines and a bio I’d be proud to send. Lindsay is brilliant at what she does, and this is the closest thing to having her sat next to you, walking you through it.
Kellie (verified owner) –
“I have just tried out the Pr Kickstart Kit, I absolutely love it!! I went down the podcast route and it came up with brilliant ideas.”